We all want to be taken seriously as creative professionals. We all want to work with dreamy clients who “respect the process” and who pay us on time. If you master the client experience, you could have all of this AND MORE.
You laugh at the memes about “nightmare” clients asking to make the logo bigger but you’re crying inside because you’re currently making the logo bigger…
You thought running your own studio would mean freedom but instead you’re stuck in endless revision cycles working 7 days a week…
You dream of taking on better projects and increasing your income but you’re not sure if you’ve got what it takes to charge more…
You’re constantly giving in to your clients requests to shift the scope because you want to make them happy but now you’re on the road to burnout city…
Friend, it’s not because this life as a creative business owner isn’t for you - you just need better systems & a few key hacks to master client management & become a true pro.
We all make jokes about sh*tty clients and difficult projects The truth is, there's no way to avoid having to deal with people if you're going to run a solo studio. So, what if you had the tools and the confidence to effortlessly navigate any kind of client and any kind of scenario?
That's what this blueprint is all about. In the years I have run my solo studio, I have learnt that your ability to design is less important than you might think - it comes down to your mindset, your systems and the ability to expertly manage other human beings - a.k.a your clients.
Serving clients well is not rocket science. I'm going to show you how.
I’m pulling back the curtain on what it really takes to go from a freelancer charging minimal rates for your work to a trusted professional who can charge far more for an experience worth remembering.
It would be easy to tell you that to raise your prices you need to design great work. That’s the obvious part (and quite literally the bare minimum folks). The not so obvious part? The nitty gritty grey zones in between the creative work where it comes down to how well you can move through conflict, communicate and manage expectations.
Do your clients trust you to lead them through the project?
Do you know how to hold your ground professionally?
This is what the Professional Process Blueprint is all about.
Hey fellow creative, I'm Rachel and ever since I was 4 years old, I’ve had a pencil in hand and a strong desire for independence. Building a life as a creative professional wasn’t just a dream, it was non-negotiable.
When I left college I knew I wanted to start my own business. Not because I wanted to make easy money and spend 90% of my time lazing on a beach somewhere, but because I wanted more than anything, to be able to CREATE for a living, every single damn day.
But I did what I was told and got a 9-5 job to learn the ropes.
I lasted 2 months before I realised I wanted more for my life. I wanted to build something of my own.3 months later I handed in my resignation, with no financial backup, while 8 months pregnant, and took the biggest leap of my life into the abyss. It was now or never.Since that day, I have fought my way through insecurity, financial panic, failure and some of the most profound learning. I have also experienced a beautiful kind of success - being able to build a life of freedom for myself and my daughter.
This guide is the part of building a solo studio that no one taught me how to do. It’s the part of the journey I had to learn the hard way - so I’m bringing it to you in the hopes that it might save you some heart ache & bring you success in your life as a creative professional.
Confidently lead any kind of client through any kind of project, delight them with a seamless 5-star experience and grow your business through referrals & repeat business (just like I did).
I can't wait to see you inside.